Well, with technology ever present in our lives, its no surprise that its taken over toys...
I saw this article in CNN.
http://money.cnn.com/2006/09/19/news/companies/elmo_tmx/index.htm?postversion=2006091909
All I can say is why... It seems that stuffed animals have different kinds of stuffing. Are old fashion toys endangered?
(of note, I wonder if Lucas will release a techno doll that can be just as bad. He could call it THX Jar Jar